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Now before you say “Duh”, this is where many people mess it up. Before they can even get out the gate they’re destined to fail because they create a product that nobody wants. Sort of defeats the purpose.

You don’t want to just make money with your product (otherwise, you won’t be making money for long), you want to fulfill a want/desire of your customers or satisfy an obsession (aka hobby of theirs. You want to genuinely help them, satisfy their “craving” so to speak.

Having content that people want is the number 1 must-have for having a potential best-seller on your hands. (You’ll see why I say potential in a minute).

An Online Audience Willing to Buy

Even if you have content that people want, those people have to be online and easily accessible. You’re going to be selling a digital book, after all.

People may want the latest Harry Potter book offline, but that doesn’t necessarily mean they’d be willing to buy an ebook about the subject online. Some things just don’t do well online.

That’s why it’s important to test to see if you have an online audience and if that audience is willing to buy what you have to offer. One of the easiest ways to do that is to find ezines and forums that reach your target market and survey their subscribers/members. You could have several product ideas in the survey and ask their opinion on each.

Go to www.google.com and type in “(target market/niche topic + ezines”). For example, if I wanted to see if there were any ezines for tennis enthusiasts, I’d type in “tennis ezines”.

Professional Image

Whoever said not to judge a book by its cover must have said it before the Internet was invented. A picture really is worth a thousand words here.

Just like you wouldn’t be tempted to buy from a clunky-looking website, so you wouldn’t be willing to buy a product with a cheap graphic. (Or would you)?

Either have a professional looking graphic, or don’t have a graphic at all. Your sales will only hurt with a poor-looking ebook cover.

Either way, don’t kill yourself or waste your time trying to create a graphic if you aren’t the best artist in the world or don’t know a lick about web graphic design. Either use a cover template, buy some ecover software, or hire a professional online graphic designer.

Targeted, Unique Bonuses

Why, you ask?

Let’s say you sell a product very similar to others in the market. With one difference. You don’t have a bunch of ebooks that have been around for eons (and that have nothing to do with the main product) as bonuses. You have bonuses that you’ve created (or product by others you’ve packaged together) yourself.

And if people want your bonuses, then they’re going to have to buy through you. You’re the only person they can get them from!

Unique bonuses can be others’ products packaged together in a unique way…

…or, even better, something that you develop yourself.

For example, let’s say you have a product a product on ezine publishing. You could take someone else’s ebook on interviews with ezine publishers and someone else’s ezine publishing software that you have resell/redistribution rights to and make a package that you call the Ultimate Ezine Publishing Package, or something like that.

And the same principle applies here as it does with the creation of your main product–you don’t have to create the content from scratch.

Or you could do it from scratch and create your own ebook on interviews with ezine publishers or develop your own software (or have it developed for you).

A Home On the Web

That includes giving your ebook it’s own domain name and a website with reliable web host. It makes your ebook that much more special.

You can get domain names really cheap nowadays. They used to cost you $70/$80 dollars annually, but now you can get them for under $10. Just do a search on Google for “cheap domain registration” or “cheap domain names”.

Whichever domain name registration service you use, make sure you have control over your domain name. This allows you to move it to whatever web host you want to, in case you have trouble with any of them.

And with your web hosting service, make sure they provide 24/7 customer support. And that you have at least 99% uptime, web based control panel to make changes to your website in addition to the ftp capabilities, access to a secure server license (even if you have to pay extra for it), and email accounts.

Traffic

Another “Duh” point. No traffic=no people looking at your salespage=no customers or leads. I’ll suggest some of the usual things you might have heard (or will hear soon enough, if you haven’t), because the usual does work.

Forget ffa link pages and free classified sites and even safelists. Those things have never worked for me. You’d have to spend weeks, even months, on those before you even see any results. And by results, I mean, one or two hits to your site. You can download my free report Setting the Record Straight On Free Advertising for seven dos and don’ts of free promotion online.

Writing articles has worked for me. That’s my number one traffic/lead generation method (mainly because it’s free…and I like writing). The best thing about having your own ebook is that you won’t have to write the article from scratch. You could choose an excerpt, or parts of the ebook, from your ebook as the article, then link to the product offer in your resource box.

Paid advertising has worked for me, also, to some extent. But I don’t like spending money just to get traffic. If I’m going to spend money, I’d much rather use it to get leads–for e-courses or free reports. I’ll talk about leads a little later on.

But traffic as a necessity is such a “duh” point that I’m going to move on to the next tip

Effective Marketing Strategy

This is the key to getting traffic. This is why I called your best-selling ebook a potential best-selling ebook earlier. This is what takes your potential best-selling ebook with best-selling content and actually makes it a best-seller.

Even if it has the best content for your market in the world, it’s not going to sell itself…unless you have an effective marketing strategy in place.

This isn’t just setting up a joint venture or two, or writing an article and distributing it to a handful of ezine publishers. That will give you some quick traffic but not enough to really profit from.

The real key to an effective marketing strategy is persistence. It is persistently doing joint ventures and persistently distributing articles that promote your new ebook. And persistently doing any other traffic-generating techniques you can think of. And in order to be persistent, you have to stick to a list or schedule of things to do.

For example, at the end or beginning of each day, write down the marketing strategy you’ll use to promote your ebook for the day. It could be setting up a pay-per-click account with Google or Overture. It could be sending an article to 100 (or even just 5) publishers. It could be sending a joint venture offer to 5-10 people. It could be writing a free, viral report or ebook to promote your paid ebook, etc.

Make a schedule and stick to it.

Best-selling Sales Page and Sales Letter

No bells and whistles, no flashy website templates. Just a simple 2 or 3 page website that appeals to the emotion of your target audience, not their logic.

But even the appeal to emotion has to be logical. Meaning, that if you’re trying to sell your weight loss ebook, then don’t tell them they can lose 90 pounds in 30 days or something outrageous. Even if, miraculously, that were possible, it still has to sound reasonable and truthful. Avoid hype at all costs and try to stay away from ad copywriting that’s been repeated ad nauseum.

For example, you wouldn’t want to write a salesletter with “Make Thousands of Dollars While You Watch TV” as the headline. You’re too smart a cookie for that.

Those kinds of headlines don’t really work anymore. (Not most of the time, anyway). People tune that out nowadays. They want specifics. You need to make yourself and your product stand apart from the crowd of hype.

Be sure to include all of the necessary elements in a salesletter–aka the emotionally-riveting benefits, believable guarantee, great headline, etc.

One thing you can do is study and copy a proven best-selling salesletter. In the Best-Sellers Online manual, Jimmy Brown provides a tutorial outlying the construction of his salesletter for Profit Pulling Newsletters.

An alternative is to hire a professional copywriter or get some kind of instant salesletter software emplate.

Top Notch Payment Processor

You’ve gotta have a way to take orders. And you have to have a reliable way of taking orders. Otherwise, the whole purpose is defeated.

You can go with a merchant account or the more popular third party payment processor, like Clickbank.

Important things to look for in a payment processor: real time stats, easy access to account, prompt payment, 24-7 customer service, good reputation, and the ability to support an affiliate program (if you plan on having one).

And you might want a backup payment processor in case your primary one suffers downtime (or hackers or any other catastrophe). That way, when it happens, you can quickly change the order link on your page and not have to suffer through too many losts sales until your primary payment processor gets up and running again.

A Way to Follow-Up With Those Who Don’t Purchase Right Away

Okay, so you’ve been testing your salesletter and know that you have a 2% conversion rate, which is pretty good. But you need a way to contact the 98% that don’t buy. You rack your brain thinking of how to do this.

You can offer free samples from your best-seller to entice people to make the purchase.

You could offer a free, multi-part (usually 7) report by email that’s related to your ebook and frequently mention your ebook. Or you could compile that report into an ebook and get people to request it by email. Or you could offer a demo rial/lite version of your ebook and get people to request that by email.

You could also offer a subscription to your ezine where you’ll mention your new ebook frequently.

For all of that (especially free reports and e-courses), you’ll probably want to use an autoresponder.

In either case, get those email addresses, including the email addresses of those who do buy. They’ve already bought from you. And provided that you did your job and gave them best-seller content, they’ll be the first people you should contact when you’re ready to launch something else similar to what they’ve already paid for.

About the Author

Kori Puckett is the web mistress of Webpay Success and the creator of Best-Sellers Wanted, a comprehensive package for future best-selling ebook authors. Get step-by-step instructions for creating and profiting from your own best-selling ebook by visiting http://www.webpay-success.com/bs.

One: The easiest way to make money working at home selling PLR products is to buy the products you want and then turn around and resell them to your customers. When you are going to use this way, which beginners should start here, you will want to make sure that the PLR products come with a sales page for each of the different products you purchase. If you feel like you can write your own sales copy for these products then you are more than welcome to do that.

Two: You can buy the PLR products and put them together into a package deal that you then sell to your customers. If you plan on using this way to make money working at home then you need to make sure that you can write your own sales copy. If you combine them you won’t be able to use the sales copy you get for each product, If you don’t want to write the sales copy then you can always hire someone to do it for you.

Three: What many people like to do is buy the PLR products, edit them to reflect the business owner’s needs and the customers needs. Their new product, the edited version, is then sold to their customers. The thing that you are going to want to edit is the source files. You will want to create a sales page, create a PDF version of it and rename your new product before selling it to your customers.

Four: One popular way to make money working at home using PLR products is to buy the products that you want, edit them so that they are totally yours and a new product; then sell the resale rights to the new product you just created. You will need to buy the PLR products if you want to use this method to make money working at home. Then edit them, create a PDF, as well as a Word or text file, then sell the PLR rights for your new product to your customers.

These are only some of the ways you can use PLR products to make money working at home. They are some of the more popular and easier ways. If you just take the time to learn how to do it anyone can make money using these types of products. Now that you know you can start making more money today.

PLR article packages are causing so much buzz because they bring you what you need to succeed.

PLR Article Packages and You

What can PLR article packages offer you? First and foremost, with PLR article packages you get professionally written articles that are clear, concise, and authoritative. This is important because the people who come to your website don’t want to see garbage; they want content that is actually going to inform them.

If they don’t find valuable content at your website, they’re not likely to come back or recommend your site to anyone. They’ll simply find what they’re looking for at another website and become their customers instead of yours!

In addition, PLR article packages offer you quantity. You need more than just one article to really build your website to its full potential. A membership to a PLR article packages site will provide you with original and professionally written articles on a continuing basis.

You can use these articles in many different ways to bring a fresh look to your website every month. Fresh content will appeal to the new visitor as well as to the returning one.

PLR article packages free up your time. Instead of struggling with writing and creating, you can be free to concentrate on other aspects of your business. When you take away the pressure of constant creating, a whole new world of opportunity opens up right before your eyes.

Packages of PLR articles give you reliability. While you may go through phases now where you don’t add any fresh content for months at a time, this need not be the case when you receive PLR article packages.

On the first of every month you can have an influx of content to use for enhancing your current website throughout the month. Suddenly you’ll have more content than you know what to do with, which is always a good thing!

Where to Find Outstanding PLR Article Packages

Luckily, finding PLR article packages is not at all difficult. For an outstanding package, PLR.me brings you the best. As a member of PLR.me, you’ll receive all of the PLR article packages you could desire. In fact, you won’t just get articles!

On the first of each month you’ll receive:

• 30 motivational PLR articles

• 20 inspirational desktop wallpapers

• 30 personal reflection affirmations

• 5 PDF downloads

This is a whole lot of content to play around with and mold to your liking. You can edit and rename all of this content. You can use it in a variety of ways: for blogs, web content, e-books, seminars, telecasts, YouTube videos, and so much more. There’s literally no limit as to what you could do with well written and highly effective PLR article packages.

Getting a PLR membership could be the best thing you ever did for your business! It will give you access to a reliable set of tools to help you create a successful website empire. Why wait?

First of all, it is important to know just what a private label rights membership is. Private label rights membership sites give you access to content that has private label rights attached to it. The catch is that you get the opportunity to modify the content that you gain access to and make a profit for it. Good, rich content from private label rights membership is one of the best ways to make money on the web and without that rich web content it is difficult to gain any internet traffic at all, making it rather difficult to make a tidy sum by managing your site like you would probably like to.

Of course, not everybody is an effective writer. In this case, private label rights memberships are the way to go. Let’s face it: not everybody has those skills, but private label rights membership sites give people the opportunity to gain access to content that can help make their content much easier to come by. Rewriting or modifying PLR articles to make original content is a great way to save some money on web content, and many people can do that even though they may not be able to write great keyword rich articles otherwise.

Just as any other product out on the market, every PLR membership site is not as good as the next PLR membership site, and there are certain factors that any internet marketer, aspiring or otherwise, should take into consideration before paying any money for a private label rights membership.

How Widely Will My PLR Content Be Distributed?

While some PLR sites restrict the number of times that their content can be distributed to a mere few, still others disperse content to just about anybody who asks for it. This is not the best thing to do, as it makes the likelihood of duplicate content penalties even more likely and that is never good for you. As an internet marketer you have to protect your search engine rankings as vigorously as you can, and you should keep this in mind when choosing a private label rights membership site.

Just because a PLR site has hundreds of members does not mean that they distribute the same content to all of those members, but you are goi8ng to have to read their terms and perhaps even contact the private label rights membership site administrator to find out for sure.

Can You Obtain Niche Content from The PLR Membership Site?

Private label rights membership sites go about various ways of distributing their content while others just distribute it in any manner they deem the most fitting. Your best bet is to find a PLR membership site that distributes content in a particular niche, so that you can rest assured that the content you are getting is relevant to the site you are working on. Some people have many niche sites, so the content subject matters less than for those who manage just a few sites and need particular content on skin care, aging, pets, or health.

A good private label rights membership site maintains niche related content and limits the number of times that a certain site of private label rights content can be distributed.

How Often Is Content Updated?

While there are a lot of private label rights membership sites out there, not all of them keep their content updated. Some of these sites tend to recycle content time after time, and while that may not always present a problem a good internet marketer wants as original content as they can possibly have. For this reason it is important to make sure that the private label rights membership site out there updates their content and gets new content in daily.

A good way to tell this for sure is to see whether or not they allow you to subscribe for new packages. If they are willing to send you PLR packages on a consistent basis, chances are that their content is updated a lot more often than many of the sites that require that you visit the site homepage to request more content.

If content is updated on a consistent basis, it is much easier to have a consistent working relationship with your PLR membership site, making life much easier for you in the end. If you belong to one private label rights membership site, you should not have to belong to another one. If you are unable to get everything that you need in one private label rights membership site then they are probably not the site that you want to invest your money into and risk having unoriginal content.

Private label rights content is a great way to make some extra cash using the internet without having to go through the pains and strains of creating original content for yourself, but just as it is with any other service there are things to consider that you should keep in mind. Make a good choice in PLR sites and you will see the dollars flowing in from the rich, original content you have placed on your site.

Here are the benefits:

IDEA GENERATORS: PLR articles are the perfect resource for new ideas. For instance, if you had to come up with an article or even a new product,you would simply purchase the rights to a series of articles on that niche and then read them. When you read them, you will find ideas jump out at you that you would never have thought of before. You can then simply put these ideas into your own words and create a product with them or write an original article based upon them.

AFFORDABILITY: They are much more affordable than hiring a ghostwriter or outsourcing articles to freelancers. You can get many more plr articles for a much lower price than having to pay someone to come up with something new. You will have all of the information you need.

RESEARCH TOOLS: Instead of doing searches and trying to find out as much useful information as you can from search engines, you can simply purchase the affordable rights to articles that have all of the needed information within them already. This saves you a ton of time and money on research, outsourcing and trying to organize all of the information to where it is usable.

KNOWLEDGE: Private label articles are the perfect knowledge centers for learning and even establishing yourself as an expert after learning from them. By purchasing PLR articles, you are equipping yourself to learn exactly what you need to know to become an expert on the niche.

PRODUCTS: With most, you can make new products using them. You can simply use the articles as products in an ebook and then capitalize from the hard work of the original writer by selling the ebook with a nice looking salesletter and graphic design site to entice them for the purchase.

As you can see, the benefits to purchasing private label rights articles are vast and many. There are many variations of the many benefits of purchasing the private label rights articles, but every benefit can be covered under these four major categories.

A good place to start is to purchase the private label articles in bulk. You can then use the them for products, giveaways to get more subscribers to your newsletters or email promotional campaigns and also to create more unique and original content using them as guides to get the information.

Remember, when using private label rights articles to not use the exact wording, but to put the ideas into your own words so that you can take the credit for the awesome new products and articles that you create using these wonderful plr articles as your building blocks to success.

For example, those who purchase the PLR may or may not be able to sell it to others, may or may not be allowed to use the product for article marketing, and may or may not be able to give the product away to members of their membership site. You set the rules for what your buyers can and cannot do with the PLR you produce.

The one stipulation of PLR is buyers of private label rights products must change the products they purchase to make them their own. Generally, you don’t have to rewrite the whole product, but most marketers recommend rewriting between 40 and 70 percent.

Choose a niche.

If you have your own online business or you’re an internet marketer, you likely already have a niche(s) in which you work. If you don’t, find a niche that appeals to you, that has a target market hungry for information, and that isn’t oversaturated with other marketers and products.

Decide what type of product you want to create. Popular PLR products include ebooks, articles, special reports, video, and graphics. Determine what type of PLR product your target audience wants, and create it.

Write a compelling sales letter.

A sales letter can make or break your PLR product, so make sure you make it compelling. Internet marketing sales letters are vastly different than those sales letters you generally receive in the mail. Internet marketers tend to write long, hard hitting sales letters to entice readers to purchase their products.

If you’ve never written a sales letter before, read sales letters written by other internet marketers. If you don’t consider yourself a good writer, consider hiring a ghostwriter to write your sales letter for you.

Once you have sold some of your PLR products, ask several buyers if they would be willing to provide written, audio, or video testimonials that you can then add to your sales letter.

Promote your PLR product.

You need to get people to read your sales letter, so you must be aggressive in promoting your PLR product. There are dozens of ways you can promote your PLR product, including: use Google Adwords; join forums in your niche and promote your product in your signature line; and write articles and submit them to article directories.

Can I hear a snigger? Most erstwhile writers will scoff at the very idea of a comparison. I fully agree. The twain should never meet. Both have their place in the great big world of the WWW and it is perhaps time for both to co-exist in their own levels without being compared or looked down upon. So without further ado, let me tell you why I think PLR articles are perhaps the best think that happened in a virtual world that is ever-hungry for that magic cyber manna – CONTENT!

What you need to alter when you look at PLR articles is your perception. Here you are paying anything from $20 to $75 a month for a few hundred articles. (Well, you even have some of them giving away PLR articles for free now!) So what if some of them don’t quite come up to expectations? (If all of them don’t, you have the option of going to someone who you know will do better by you!) Now what you need to do is to look at these articles as ‘raw material’. That’s what they are meant to be. Forget the form and look only for the content. Then pick the ones you want out of the heap and rewrite them. What you are doing basically, is to give them a better ‘form’ while keeping the ‘content’ the same. Of course, you will be making your article that much better if you were to add some more relevant content to it.

If you want to be in the cyber rat race, you need content. So don’t knock those PLR articles. Take them and groom them so they become worthy of your web sites. And don’t sit on your high horse and sneer at them either. Accept them for what they are – raw material for you to shape, embellish and display. Think of the many man hours and the amount of money you save and suddenly you find yourself looking at them with new eyes.